![]() ![]() Many brands have largely interchangeable flavors in their portfolios (such as lime, mango, berry)., while packaging in the category is predominantly slim white cans. Hard seltzer still has a lot of room to grow on-presence, struggling to interest bars and restaurants that already have a full menu of beer, cider and spirits. It does best in off-premise retail sales and is most popular in the warm summer months. Hard seltzer sales rose by 169% in 2018 and volume sales were up by 181%, according to Nielsen data.
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